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Baines P, Fill C, Page K. Essentials of marketing. Oxford: Oxford University Press; 2013.
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Baines P, Fill C, Page K. Chapter 1 Marketing Principles and Society in Essentials of marketing. In: Essentials of marketing. Oxford: Oxford University Press; 2013. p. 3–33.
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Baines P, Fill C, Page K. Chapter 3 Understanding Customer Behaviour in Essentials of marketing. In: Essentials of marketing. Oxford: Oxford University Press; 2013. p. 64–93.
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Baines P, Fill C, Page K. Chapter 4 Marketing Research in Essentials of marketing. In: Essentials of marketing. Oxford: Oxford University Press; 2013. p. 94–124.
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Baines P, Fill C, Page K. Chapter 2 The Global Marketing Environment in Essentials of marketing. In: Essentials of marketing. Oxford: Oxford University Press; 2013. p. 127–62.
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Baines P, Fill C, Page K. Chapter 5 Marketing Strategy in Essentials of marketing. In: Essentials of marketing. Oxford: Oxford University Press; 2013. p. 127–62.
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Baines P, Fill C, Page K. Chapter 5 Marketing Strategy in Essentials of marketing. In: Essentials of marketing. Oxford: Oxford University Press; 2013. p. 127–62.
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Baines P, Fill C, Page K. Chapter 8 Price Decisions in Essentials of marketing. In: Essentials of marketing. Oxford: Oxford University Press; 2013. p. 234–60.
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Mintzberg, Henry. The Strategy Concept I: Five Ps For Strategy. California Management Review [Internet]. 1987;30(1):11–24. Available from: https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=4760299&site=ehost-live
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Kaplan RS, Norton DP. The Balanced Scorecard--Measures That Drive Performance. Harvard Business Review [Internet]. 1992;70(1):71–9. Available from: https://search.ebscohost.com/login.aspx?direct=true&db=bsu&bquery=AN+9205181862&type=1&site=ehost-live
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Dean J. Pricing Policies for New Products. Harvard Business Review [Internet]. 1950;28(6):45–53. Available from: https://web.b.ebscohost.com/ehost/detail/detail?vid=4&sid=6f6549b2-1a25-498f-9041-606e82cf8401%40sessionmgr103&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=6777051&db=bsu
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Dean J. Pricing policies for new products. Harvard Business Review [Internet]. 1976;54(6):141–53. Available from: https://web.b.ebscohost.com/ehost/detail/detail?vid=0&sid=2e961ee1-c805-43ad-a420-f73933719f67%40sessionmgr103&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=3867420&db=bsu
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Baines P, Fill C, Page K. Chapter 6 Market Segmentation and Positioning in Essentials of marketing. In: Essentials of marketing. Oxford: Oxford University Press; 2013. p. 163–98.
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Baines P, Fill C, Page K. Chapter 6 Market Segmentation and Positioning in Essentials of marketing. In: Essentials of marketing. Oxford: Oxford University Press; 2013. p. 163–98.
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Baines P, Fill C, Page K. Chapter 7 Products, Services, and Branding Decisions in Essentials of Marketing. In: Essentials of marketing. Oxford: Oxford University Press; 2013. p. 201–33.
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Baines P, Fill C, Page K. Chapter 7 Products, Services, and Branding Decisions in Essentials of marketing. In: Essentials of marketing. Oxford: Oxford University Press; 2013. p. 201–33.
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Baines P, Fill C, Page K. Chapter 9 An Overview of Marketing Communications in Essentials of marketing. In: Essentials of marketing. Oxford: Oxford University Press; 2013. p. 261–90.
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Pennington JR, Ball AD. Customer branding of commodity products: The customer-developed brand. Journal of Brand Management. 2009;16(7):455–67.
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Ballantyne D. Dialogue and its role in the development of relationship specific knowledge. Journal of Business & Industrial Marketing. 2004 Mar;19(2):114–23.
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Grönroos C. The relationship marketing process: communication, interaction, dialogue, value. Journal of Business & Industrial Marketing. 2004 Mar;19(2):99–113.
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Baines P, Fill C, Page K. Chapter 9 An Overview of Marketing Communications in Essentials of marketing. In: Essentials of marketing. Oxford: Oxford University Press; 2013. p. 261–90.
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Baines P, Fill C, Page K. Chapter 10 Managing Marketing Communications in Essentials of marketing. In: Essentials of marketing. Oxford: Oxford University Press; 2013. p. 291–323.
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Ballantyne D. Dialogue and its role in the development of relationship specific knowledge. Journal of Business & Industrial Marketing. 2004 Mar;19(2):114–23.
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Grönroos C. The relationship marketing process: communication, interaction, dialogue, value. Journal of Business & Industrial Marketing. 2004 Mar;19(2):99–113.
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Kent ML, Taylor M, White WJ. The relationship between Web site design and organizational responsiveness to stakeholders. Public Relations Review. 2003 Mar;29(1):63–77.
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Baines P, Fill C, Page K. Chapter 12 Services Marketing and CRM in Essentials of marketing. In: Essentials of marketing. Oxford: Oxford University Press; 2013. p. 357–86.
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