Baines, Paul, Chris Fill, and Kelly Page. ‘Chapter 1 Marketing Principles and Society in Essentials of Marketing’. In Essentials of Marketing, 3–33. Oxford: Oxford University Press, 2013.
———. ‘Chapter 2 The Global Marketing Environment in Essentials of Marketing’. In Essentials of Marketing, 127–62. Oxford: Oxford University Press, 2013.
———. ‘Chapter 3 Understanding Customer Behaviour in Essentials of Marketing’. In Essentials of Marketing, 64–93. Oxford: Oxford University Press, 2013.
———. ‘Chapter 4 Marketing Research in Essentials of Marketing’. In Essentials of Marketing, 94–124. Oxford: Oxford University Press, 2013.
———. ‘Chapter 5 Marketing Strategy in Essentials of Marketing’. In Essentials of Marketing, 127–62. Oxford: Oxford University Press, 2013.
———. ‘Chapter 5 Marketing Strategy in Essentials of Marketing’. In Essentials of Marketing, 127–62. Oxford: Oxford University Press, 2013.
———. ‘Chapter 6 Market Segmentation and Positioning in Essentials of Marketing’. In Essentials of Marketing, 163–98. Oxford: Oxford University Press, 2013.
———. ‘Chapter 6 Market Segmentation and Positioning in Essentials of Marketing’. In Essentials of Marketing, 163–98. Oxford: Oxford University Press, 2013.
———. ‘Chapter 7 Products, Services, and Branding Decisions in Essentials of Marketing’. In Essentials of Marketing, 201–33. Oxford: Oxford University Press, 2013.
———. ‘Chapter 7 Products, Services, and Branding Decisions in Essentials of Marketing’. In Essentials of Marketing, 201–33. Oxford: Oxford University Press, 2013.
———. ‘Chapter 8 Price Decisions in Essentials of Marketing’. In Essentials of Marketing, 234–60. Oxford: Oxford University Press, 2013.
———. ‘Chapter 9 An Overview of Marketing Communications in Essentials of Marketing’. In Essentials of Marketing, 261–90. Oxford: Oxford University Press, 2013.
———. ‘Chapter 9 An Overview of Marketing Communications in Essentials of Marketing’. In Essentials of Marketing, 261–90. Oxford: Oxford University Press, 2013.
———. ‘Chapter 10 Managing Marketing Communications in Essentials of Marketing’. In Essentials of Marketing, 291–323. Oxford: Oxford University Press, 2013.
———. ‘Chapter 12 Services Marketing and CRM in Essentials of Marketing’. In Essentials of Marketing, 357–86. Oxford: Oxford University Press, 2013.
———. Essentials of Marketing. Oxford: Oxford University Press, 2013.
Baines, Paul, Chris Fill, Sara Rosengren, and Paolo Antonetti. Fundamentals of Marketing. Impression: 1. Oxford: Oxford University Press, 2017.
Ballantyne, David. ‘Dialogue and Its Role in the Development of Relationship Specific Knowledge’. Journal of Business & Industrial Marketing 19, no. 2 (March 2004): 114–23. https://doi.org/10.1108/08858620410523990.
———. ‘Dialogue and Its Role in the Development of Relationship Specific Knowledge’. Journal of Business & Industrial Marketing 19, no. 2 (March 2004): 114–23. https://doi.org/10.1108/08858620410523990.
Beane, T.P., and D.M. Ennis. ‘Market Segmentation: A Review’. European Journal of Marketing 21, no. 5 (1987): 20–42. http://www.emeraldinsight.com/doi/pdfplus/10.1108/EUM0000000004695.
Borden, N.H. ‘The Concept of the Marketing Mix’. Journal of Advertising Research 4 (1964): 2–7. https://eds.b.ebscohost.com/eds/detail/detail?vid=0&sid=c96ea0bc-7aa7-4d6a-ab1e-fd6fa6d0cd60%40sessionmgr101&bdata=JnNpdGU9ZWRzLWxpdmU%3d#AN=6630137&db=bsu.
Comley, Pete, and Jon Beaumont. ‘Online Market Research: Methods, Benefits and Issues — Part 1’. Journal of Direct, Data and Digital Marketing Practice 12, no. 4 (April 2011): 315–27. https://doi.org/10.1057/dddmp.2011.8.
———. ‘Online Research: Methods, Benefits and Issues — Part 2’. Journal of Direct, Data and Digital Marketing Practice 13, no. 1 (July 2011): 25–39. https://doi.org/10.1057/dddmp.2011.23.
Dean, Joel. ‘Pricing Policies for New Products.’ Harvard Business Review. 28, no. 6 (1950): 45–53. https://web.b.ebscohost.com/ehost/detail/detail?vid=4&sid=6f6549b2-1a25-498f-9041-606e82cf8401%40sessionmgr103&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=6777051&db=bsu.
———. ‘Pricing Policies for New Products.’ Harvard Business Review. 54, no. 6 (1976): 141–53. https://web.b.ebscohost.com/ehost/detail/detail?vid=0&sid=2e961ee1-c805-43ad-a420-f73933719f67%40sessionmgr103&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=3867420&db=bsu.
Grönroos, Christian. ‘The Relationship Marketing Process: Communication, Interaction, Dialogue, Value’. Journal of Business & Industrial Marketing 19, no. 2 (March 2004): 99–113. https://doi.org/10.1108/08858620410523981.
———. ‘The Relationship Marketing Process: Communication, Interaction, Dialogue, Value’. Journal of Business & Industrial Marketing 19, no. 2 (March 2004): 99–113. https://doi.org/10.1108/08858620410523981.
Howard, John A., and Jagdish N. Sheth. The Theory of Buyer Behavior. Vol. The Wiley marketing series. New York: John Wiley and Sons, 1969.
Johnston, Wesley J., and Jeffrey E. Lewin. ‘Organizational Buying Behavior: Toward an Integrative Framework’. Journal of Business Research 35, no. 1 (January 1996): 1–15. https://doi.org/10.1016/0148-2963(94)00077-8.
Kaplan, Robert S., and David P Norton. ‘The Balanced Scorecard--Measures That Drive Performance.’ Harvard Business Review. 70, no. 1 (1992): 71–79. https://search.ebscohost.com/login.aspx?direct=true&db=bsu&bquery=AN+9205181862&type=1&site=ehost-live.
———. ‘The Balanced Scorecard--Measures That Drive Performance.’ Harvard Business Review. 70, no. 1 (1992): 71–79. https://search.ebscohost.com/login.aspx?direct=true&db=bsu&bquery=AN+9205181862&type=1&site=ehost-live.
Kent, Michael L., Maureen Taylor, and William J. White. ‘The Relationship between Web Site Design and Organizational Responsiveness to Stakeholders’. Public Relations Review 29, no. 1 (March 2003): 63–77. https://doi.org/10.1016/S0363-8111(02)00194-7.
Levitt, Theodore. ‘Marketing Myopia’. Harvard Business Review. 38, no. 4 (1960): 45–56. https://search.ebscohost.com/login.aspx?direct=true&db=bsu&bquery=AN+6774995&type=1&site=ehost-live.
Mintzberg, Henry. ‘The Strategy Concept I: Five Ps For Strategy.’ California Management Review 30, no. 1 (1987): 11–24. https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=4760299&site=ehost-live.
———. ‘The Strategy Concept I: Five Ps For Strategy.’ California Management Review 30, no. 1 (1987): 11–24. https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=4760299&site=ehost-live.
‘Online Resource Centre (Baines, Fill, Rosengren and Antonetti: Fundamentals of Marketing)’. Oxford University Press, n.d. https://oup-arc.com/access/baines_fundamentals.
Pennington, J.R., and A.D. Ball. ‘Customer Branding of Commodity Products: The Customer-Developed Brand’. Journal of Brand Management 16, no. 7 (2009): 455–67. https://doi.org/10.1057/palgrave.bm.2550131.
———. ‘Customer Branding of Commodity Products: The Customer-Developed Brand’. Journal of Brand Management 16, no. 7 (2009): 455–67. https://doi.org/10.1057/palgrave.bm.2550131.
Porter, Michael E. ‘How Competitive Forces Shape Strategy.’ Harvard Business Review. 57, no. 2 (1979): 137–45. https://search.ebscohost.com/login.aspx?direct=true&db=bsu&bquery=AN+3867673&type=1&site=ehost-live.
Ries, Al, and Jack Trout. Positioning: The Battle for Your Mind. New York: McGraw-Hill, n.d.
Samuel Craig, C., and Susan P. Douglas. ‘Conducting International Marketing Research in the Twenty‐first Century’. International Marketing Review 18, no. 1 (February 2001): 80–90. https://doi.org/10.1108/02651330110398413.
Shostack, G. Lynn. ‘Breaking Free from Product Marketing’. Journal of Marketing 41, no. 2 (April 1977). https://doi.org/10.2307/1250637.
Smith, Gerald E., and Thomas T. Nagle. ‘Frames of Reference and Buyers’ Perception of Price and Value.’ California Management Review 38, no. 1 (1995): 98–116. https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=9512123301&site=ehost-live.
Vargo, Stephen L., and Robert F. Lusch. ‘Evolving to a New Dominant Logic for Marketing’. Journal of Marketing 68, no. 1 (2004): 1–17. https://www.jstor.org/stable/30161971.
———. ‘Evolving to a New Dominant Logic for Marketing’. Journal of Marketing 68, no. 1 (2004): 1–17. https://www.jstor.org/stable/30161971.
Winer, Russell S. ‘New Communications Approaches in Marketing: Issues and Research Directions’. Journal of Interactive Marketing 23, no. 2 (2009): 108–17. https://doi.org/10.1016/j.intmar.2009.02.004.
