Baines, P. et al. (2017) Fundamentals of marketing. Impression: 1. Oxford: Oxford University Press.
Baines, P., Fill, C. and Page, K. (2013a) ‘Chapter 1 Marketing Principles and Society in Essentials of marketing’, in Essentials of marketing. Oxford: Oxford University Press, pp. 3–33.
Baines, P., Fill, C. and Page, K. (2013b) ‘Chapter 2 The Global Marketing Environment in Essentials of marketing’, in Essentials of marketing. Oxford: Oxford University Press, pp. 127–162.
Baines, P., Fill, C. and Page, K. (2013c) ‘Chapter 3 Understanding Customer Behaviour in Essentials of marketing’, in Essentials of marketing. Oxford: Oxford University Press, pp. 64–93.
Baines, P., Fill, C. and Page, K. (2013d) ‘Chapter 4 Marketing Research in Essentials of marketing’, in Essentials of marketing. Oxford: Oxford University Press, pp. 94–124.
Baines, P., Fill, C. and Page, K. (2013e) ‘Chapter 5 Marketing Strategy in Essentials of marketing’, in Essentials of marketing. Oxford: Oxford University Press, pp. 127–162.
Baines, P., Fill, C. and Page, K. (2013f) ‘Chapter 5 Marketing Strategy in Essentials of marketing’, in Essentials of marketing. Oxford: Oxford University Press, pp. 127–162.
Baines, P., Fill, C. and Page, K. (2013g) ‘Chapter 6 Market Segmentation and Positioning in Essentials of marketing’, in Essentials of marketing. Oxford: Oxford University Press, pp. 163–198.
Baines, P., Fill, C. and Page, K. (2013h) ‘Chapter 6 Market Segmentation and Positioning in Essentials of marketing’, in Essentials of marketing. Oxford: Oxford University Press, pp. 163–198.
Baines, P., Fill, C. and Page, K. (2013i) ‘Chapter 7 Products, Services, and Branding Decisions in Essentials of Marketing’, in Essentials of marketing. Oxford: Oxford University Press, pp. 201–233.
Baines, P., Fill, C. and Page, K. (2013j) ‘Chapter 7 Products, Services, and Branding Decisions in Essentials of marketing’, in Essentials of marketing. Oxford: Oxford University Press, pp. 201–233.
Baines, P., Fill, C. and Page, K. (2013k) ‘Chapter 8 Price Decisions in Essentials of marketing’, in Essentials of marketing. Oxford: Oxford University Press, pp. 234–260.
Baines, P., Fill, C. and Page, K. (2013l) ‘Chapter 9 An Overview of Marketing Communications in Essentials of marketing’, in Essentials of marketing. Oxford: Oxford University Press, pp. 261–290.
Baines, P., Fill, C. and Page, K. (2013m) ‘Chapter 9 An Overview of Marketing Communications in Essentials of marketing’, in Essentials of marketing. Oxford: Oxford University Press, pp. 261–290.
Baines, P., Fill, C. and Page, K. (2013n) ‘Chapter 10 Managing Marketing Communications in Essentials of marketing’, in Essentials of marketing. Oxford: Oxford University Press, pp. 291–323.
Baines, P., Fill, C. and Page, K. (2013o) ‘Chapter 12 Services Marketing and CRM in Essentials of marketing’, in Essentials of marketing. Oxford: Oxford University Press, pp. 357–386.
Baines, P., Fill, C. and Page, K. (2013p) Essentials of marketing. Oxford: Oxford University Press.
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Mintzberg, Henry (1987b) ‘The Strategy Concept I: Five Ps For Strategy.’, California Management Review, 30(1), pp. 11–24. Available at: https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=4760299&site=ehost-live.
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Vargo, S.L. and Lusch, R.F. (2004a) ‘Evolving to a New Dominant Logic for Marketing’, Journal of Marketing, 68(1), pp. 1–17. Available at: https://www.jstor.org/stable/30161971.
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