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Baines P, Fill C and Page K, ‘Chapter 1 Marketing Principles and Society in Essentials of Marketing’, Essentials of marketing (Oxford University Press 2013)
——, ‘Chapter 2 The Global Marketing Environment in Essentials of Marketing’, Essentials of marketing (Oxford University Press 2013)
——, ‘Chapter 3 Understanding Customer Behaviour in Essentials of Marketing’, Essentials of marketing (Oxford University Press 2013)
——, ‘Chapter 4 Marketing Research in Essentials of Marketing’, Essentials of marketing (Oxford University Press 2013)
——, ‘Chapter 5 Marketing Strategy in Essentials of Marketing’, Essentials of marketing (Oxford University Press 2013)
——, ‘Chapter 5 Marketing Strategy in Essentials of Marketing’, Essentials of marketing (Oxford University Press 2013)
——, ‘Chapter 6 Market Segmentation and Positioning in Essentials of Marketing’, Essentials of marketing (Oxford University Press 2013)
——, ‘Chapter 6 Market Segmentation and Positioning in Essentials of Marketing’, Essentials of marketing (Oxford University Press 2013)
——, ‘Chapter 7 Products, Services, and Branding Decisions in Essentials of Marketing’, Essentials of marketing (Oxford University Press 2013)
——, ‘Chapter 7 Products, Services, and Branding Decisions in Essentials of Marketing’, Essentials of marketing (Oxford University Press 2013)
——, ‘Chapter 8 Price Decisions in Essentials of Marketing’, Essentials of marketing (Oxford University Press 2013)
——, ‘Chapter 9 An Overview of Marketing Communications in Essentials of Marketing’, Essentials of marketing (Oxford University Press 2013)
——, ‘Chapter 9 An Overview of Marketing Communications in Essentials of Marketing’, Essentials of marketing (Oxford University Press 2013)
——, ‘Chapter 10 Managing Marketing Communications in Essentials of Marketing’, Essentials of marketing (Oxford University Press 2013)
——, ‘Chapter 12 Services Marketing and CRM in Essentials of Marketing’, Essentials of marketing (Oxford University Press 2013)
——, Essentials of Marketing (Oxford University Press 2013)
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——, ‘Dialogue and Its Role in the Development of Relationship Specific Knowledge’ (2004) 19 Journal of Business & Industrial Marketing 114
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——, ‘Pricing Policies for New Products.’ (1976) 54 Harvard Business Review. 141 <https://web.b.ebscohost.com/ehost/detail/detail?vid=0&sid=2e961ee1-c805-43ad-a420-f73933719f67%40sessionmgr103&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=3867420&db=bsu>
Grönroos C, ‘The Relationship Marketing Process: Communication, Interaction, Dialogue, Value’ (2004) 19 Journal of Business & Industrial Marketing 99
——, ‘The Relationship Marketing Process: Communication, Interaction, Dialogue, Value’ (2004) 19 Journal of Business & Industrial Marketing 99
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——, ‘The Balanced Scorecard--Measures That Drive Performance.’ (1992) 70 Harvard Business Review. 71 <https://search.ebscohost.com/login.aspx?direct=true&db=bsu&bquery=AN+9205181862&type=1&site=ehost-live>
Kent ML, Taylor M and White WJ, ‘The Relationship between Web Site Design and Organizational Responsiveness to Stakeholders’ (2003) 29 Public Relations Review 63
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Mintzberg, Henry, ‘The Strategy Concept I: Five Ps For Strategy.’ (1987) 30 California Management Review 11 <https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=4760299&site=ehost-live>
——, ‘The Strategy Concept I: Five Ps For Strategy.’ (1987) 30 California Management Review 11 <https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=4760299&site=ehost-live>
‘Online Resource Centre (Baines, Fill, Rosengren and Antonetti: Fundamentals of Marketing)’ <https://oup-arc.com/access/baines_fundamentals>
Pennington JR and Ball AD, ‘Customer Branding of Commodity Products: The Customer-Developed Brand’ (2009) 16 Journal of Brand Management 455
——, ‘Customer Branding of Commodity Products: The Customer-Developed Brand’ (2009) 16 Journal of Brand Management 455
Porter, Michael E., ‘How Competitive Forces Shape Strategy.’ (1979) 57 Harvard Business Review. 137 <https://search.ebscohost.com/login.aspx?direct=true&db=bsu&bquery=AN+3867673&type=1&site=ehost-live>
Ries A and Trout J, Positioning: The Battle for Your Mind (McGraw-Hill)
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Vargo SL and Lusch RF, ‘Evolving to a New Dominant Logic for Marketing’ (2004) 68 Journal of Marketing 1 <https://www.jstor.org/stable/30161971>
——, ‘Evolving to a New Dominant Logic for Marketing’ (2004) 68 Journal of Marketing 1 <https://www.jstor.org/stable/30161971>
Winer RS, ‘New Communications Approaches in Marketing: Issues and Research Directions’ (2009) 23 Journal of Interactive Marketing 108
