Baines, P., Fill, C., & Page, K. (2013a). Chapter 1 Marketing Principles and Society in Essentials of marketing. In Essentials of marketing (pp. 3–33). Oxford University Press.
Baines, P., Fill, C., & Page, K. (2013b). Chapter 2 The Global Marketing Environment in Essentials of marketing. In Essentials of marketing (pp. 127–162). Oxford University Press.
Baines, P., Fill, C., & Page, K. (2013c). Chapter 3 Understanding Customer Behaviour in Essentials of marketing. In Essentials of marketing (pp. 64–93). Oxford University Press.
Baines, P., Fill, C., & Page, K. (2013d). Chapter 4 Marketing Research in Essentials of marketing. In Essentials of marketing (pp. 94–124). Oxford University Press.
Baines, P., Fill, C., & Page, K. (2013e). Chapter 5 Marketing Strategy in Essentials of marketing. In Essentials of marketing (pp. 127–162). Oxford University Press.
Baines, P., Fill, C., & Page, K. (2013f). Chapter 5 Marketing Strategy in Essentials of marketing. In Essentials of marketing (pp. 127–162). Oxford University Press.
Baines, P., Fill, C., & Page, K. (2013g). Chapter 6 Market Segmentation and Positioning in Essentials of marketing. In Essentials of marketing (pp. 163–198). Oxford University Press.
Baines, P., Fill, C., & Page, K. (2013h). Chapter 6 Market Segmentation and Positioning in Essentials of marketing. In Essentials of marketing (pp. 163–198). Oxford University Press.
Baines, P., Fill, C., & Page, K. (2013i). Chapter 7 Products, Services, and Branding Decisions in Essentials of Marketing. In Essentials of marketing (pp. 201–233). Oxford University Press.
Baines, P., Fill, C., & Page, K. (2013j). Chapter 7 Products, Services, and Branding Decisions in Essentials of marketing. In Essentials of marketing (pp. 201–233). Oxford University Press.
Baines, P., Fill, C., & Page, K. (2013k). Chapter 8 Price Decisions in Essentials of marketing. In Essentials of marketing (pp. 234–260). Oxford University Press.
Baines, P., Fill, C., & Page, K. (2013l). Chapter 9 An Overview of Marketing Communications in Essentials of marketing. In Essentials of marketing (pp. 261–290). Oxford University Press.
Baines, P., Fill, C., & Page, K. (2013m). Chapter 9 An Overview of Marketing Communications in Essentials of marketing. In Essentials of marketing (pp. 261–290). Oxford University Press.
Baines, P., Fill, C., & Page, K. (2013n). Chapter 10 Managing Marketing Communications in Essentials of marketing. In Essentials of marketing (pp. 291–323). Oxford University Press.
Baines, P., Fill, C., & Page, K. (2013o). Chapter 12 Services Marketing and CRM in Essentials of marketing. In Essentials of marketing (pp. 357–386). Oxford University Press.
Baines, P., Fill, C., & Page, K. (2013p). Essentials of marketing. Oxford University Press.
Baines, P., Fill, C., Rosengren, S., & Antonetti, P. (2017). Fundamentals of marketing (Impression: 1). Oxford University Press.
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Ballantyne, D. (2004b). Dialogue and its role in the development of relationship specific knowledge. Journal of Business & Industrial Marketing, 19(2), 114–123. https://doi.org/10.1108/08858620410523990
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Comley, P., & Beaumont, J. (2011a). Online market research: Methods, benefits and issues — Part 1. Journal of Direct, Data and Digital Marketing Practice, 12(4), 315–327. https://doi.org/10.1057/dddmp.2011.8
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Dean, J. (1950). Pricing Policies for New Products. Harvard Business Review., 28(6), 45–53. https://web.b.ebscohost.com/ehost/detail/detail?vid=4&sid=6f6549b2-1a25-498f-9041-606e82cf8401%40sessionmgr103&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=6777051&db=bsu
Dean, J. (1976). Pricing policies for new products. Harvard Business Review., 54(6), 141–153. https://web.b.ebscohost.com/ehost/detail/detail?vid=0&sid=2e961ee1-c805-43ad-a420-f73933719f67%40sessionmgr103&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=3867420&db=bsu
Grönroos, C. (2004a). The relationship marketing process: communication, interaction, dialogue, value. Journal of Business & Industrial Marketing, 19(2), 99–113. https://doi.org/10.1108/08858620410523981
Grönroos, C. (2004b). The relationship marketing process: communication, interaction, dialogue, value. Journal of Business & Industrial Marketing, 19(2), 99–113. https://doi.org/10.1108/08858620410523981
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Kaplan, R. S., & Norton, D. P. (1992b). The Balanced Scorecard--Measures That Drive Performance. Harvard Business Review., 70(1), 71–79. https://search.ebscohost.com/login.aspx?direct=true&db=bsu&bquery=AN+9205181862&type=1&site=ehost-live
Kent, M. L., Taylor, M., & White, W. J. (2003). The relationship between Web site design and organizational responsiveness to stakeholders. Public Relations Review, 29(1), 63–77. https://doi.org/10.1016/S0363-8111(02)00194-7
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Mintzberg, Henry. (1987a). The Strategy Concept I: Five Ps For Strategy. California Management Review, 30(1), 11–24. https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=4760299&site=ehost-live
Mintzberg, Henry. (1987b). The Strategy Concept I: Five Ps For Strategy. California Management Review, 30(1), 11–24. https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=4760299&site=ehost-live
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Pennington, J. R., & Ball, A. D. (2009a). Customer branding of commodity products: The customer-developed brand. Journal of Brand Management, 16(7), 455–467. https://doi.org/10.1057/palgrave.bm.2550131
Pennington, J. R., & Ball, A. D. (2009b). Customer branding of commodity products: The customer-developed brand. Journal of Brand Management, 16(7), 455–467. https://doi.org/10.1057/palgrave.bm.2550131
Porter, Michael E. (1979). How competitive forces shape strategy. Harvard Business Review., 57(2), 137–145. https://search.ebscohost.com/login.aspx?direct=true&db=bsu&bquery=AN+3867673&type=1&site=ehost-live
Ries, A., & Trout, J. (n.d.). Positioning: the battle for your mind. McGraw-Hill.
Samuel Craig, C., & Douglas, S. P. (2001). Conducting international marketing research in  the twenty‐first century. International Marketing Review, 18(1), 80–90. https://doi.org/10.1108/02651330110398413
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Vargo, S. L., & Lusch, R. F. (2004a). Evolving to a New Dominant Logic for Marketing. Journal of Marketing, 68(1), 1–17. https://www.jstor.org/stable/30161971
Vargo, S. L., & Lusch, R. F. (2004b). Evolving to a New Dominant Logic for Marketing. Journal of Marketing, 68(1), 1–17. https://www.jstor.org/stable/30161971
Winer, R. S. (2009). New Communications Approaches in Marketing: Issues and Research Directions. Journal of Interactive Marketing, 23(2), 108–117. https://doi.org/10.1016/j.intmar.2009.02.004