Baines, Paul, Chris Fill, and Kelly Page, ‘Chapter 1 Marketing Principles and Society in Essentials of Marketing’, in Essentials of Marketing (Oxford: Oxford University Press, 2013), pp. 3–33
———, ‘Chapter 2 The Global Marketing Environment in Essentials of Marketing’, in Essentials of Marketing (Oxford: Oxford University Press, 2013), pp. 127–62
———, ‘Chapter 3 Understanding Customer Behaviour in Essentials of Marketing’, in Essentials of Marketing (Oxford: Oxford University Press, 2013), pp. 64–93
———, ‘Chapter 4 Marketing Research in Essentials of Marketing’, in Essentials of Marketing (Oxford: Oxford University Press, 2013), pp. 94–124
———, ‘Chapter 5 Marketing Strategy in Essentials of Marketing’, in Essentials of Marketing (Oxford: Oxford University Press, 2013), pp. 127–62
———, ‘Chapter 5 Marketing Strategy in Essentials of Marketing’, in Essentials of Marketing (Oxford: Oxford University Press, 2013), pp. 127–62
———, ‘Chapter 6 Market Segmentation and Positioning in Essentials of Marketing’, in Essentials of Marketing (Oxford: Oxford University Press, 2013), pp. 163–98
———, ‘Chapter 6 Market Segmentation and Positioning in Essentials of Marketing’, in Essentials of Marketing (Oxford: Oxford University Press, 2013), pp. 163–98
———, ‘Chapter 7 Products, Services, and Branding Decisions in Essentials of Marketing’, in Essentials of Marketing (Oxford: Oxford University Press, 2013), pp. 201–33
———, ‘Chapter 7 Products, Services, and Branding Decisions in Essentials of Marketing’, in Essentials of Marketing (Oxford: Oxford University Press, 2013), pp. 201–33
———, ‘Chapter 8 Price Decisions in Essentials of Marketing’, in Essentials of Marketing (Oxford: Oxford University Press, 2013), pp. 234–60
———, ‘Chapter 9 An Overview of Marketing Communications in Essentials of Marketing’, in Essentials of Marketing (Oxford: Oxford University Press, 2013), pp. 261–90
———, ‘Chapter 9 An Overview of Marketing Communications in Essentials of Marketing’, in Essentials of Marketing (Oxford: Oxford University Press, 2013), pp. 261–90
———, ‘Chapter 10 Managing Marketing Communications in Essentials of Marketing’, in Essentials of Marketing (Oxford: Oxford University Press, 2013), pp. 291–323
———, ‘Chapter 12 Services Marketing and CRM in Essentials of Marketing’, in Essentials of Marketing (Oxford: Oxford University Press, 2013), pp. 357–86
———, Essentials of Marketing (Oxford: Oxford University Press, 2013)
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