Baines P, Fill C and Page K (2013a) Chapter 1 Marketing Principles and Society in Essentials of marketing. In: Essentials of Marketing. Oxford: Oxford University Press, pp. 3–33.
Baines P, Fill C and Page K (2013b) Chapter 2 The Global Marketing Environment in Essentials of marketing. In: Essentials of Marketing. Oxford: Oxford University Press, pp. 127–162.
Baines P, Fill C and Page K (2013c) Chapter 3 Understanding Customer Behaviour in Essentials of marketing. In: Essentials of Marketing. Oxford: Oxford University Press, pp. 64–93.
Baines P, Fill C and Page K (2013d) Chapter 4 Marketing Research in Essentials of marketing. In: Essentials of Marketing. Oxford: Oxford University Press, pp. 94–124.
Baines P, Fill C and Page K (2013e) Chapter 5 Marketing Strategy in Essentials of marketing. In: Essentials of Marketing. Oxford: Oxford University Press, pp. 127–162.
Baines P, Fill C and Page K (2013f) Chapter 5 Marketing Strategy in Essentials of marketing. In: Essentials of Marketing. Oxford: Oxford University Press, pp. 127–162.
Baines P, Fill C and Page K (2013g) Chapter 6 Market Segmentation and Positioning in Essentials of marketing. In: Essentials of Marketing. Oxford: Oxford University Press, pp. 163–198.
Baines P, Fill C and Page K (2013h) Chapter 6 Market Segmentation and Positioning in Essentials of marketing. In: Essentials of Marketing. Oxford: Oxford University Press, pp. 163–198.
Baines P, Fill C and Page K (2013i) Chapter 7 Products, Services, and Branding Decisions in Essentials of Marketing. In: Essentials of Marketing. Oxford: Oxford University Press, pp. 201–233.
Baines P, Fill C and Page K (2013j) Chapter 7 Products, Services, and Branding Decisions in Essentials of marketing. In: Essentials of Marketing. Oxford: Oxford University Press, pp. 201–233.
Baines P, Fill C and Page K (2013k) Chapter 8 Price Decisions in Essentials of marketing. In: Essentials of Marketing. Oxford: Oxford University Press, pp. 234–260.
Baines P, Fill C and Page K (2013l) Chapter 9 An Overview of Marketing Communications in Essentials of marketing. In: Essentials of Marketing. Oxford: Oxford University Press, pp. 261–290.
Baines P, Fill C and Page K (2013m) Chapter 9 An Overview of Marketing Communications in Essentials of marketing. In: Essentials of Marketing. Oxford: Oxford University Press, pp. 261–290.
Baines P, Fill C and Page K (2013n) Chapter 10 Managing Marketing Communications in Essentials of marketing. In: Essentials of Marketing. Oxford: Oxford University Press, pp. 291–323.
Baines P, Fill C and Page K (2013o) Chapter 12 Services Marketing and CRM in Essentials of marketing. In: Essentials of Marketing. Oxford: Oxford University Press, pp. 357–386.
Baines P, Fill C and Page K (2013p) Essentials of Marketing. Oxford: Oxford University Press.
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