Bibliography for BE511 Marketing Management BETA

Baines P, Fill C and Page K (2013a) Chapter 1 Marketing Principles and Society in Essentials of marketing. In: Essentials of Marketing. Oxford: Oxford University Press, pp. 3–33.

Baines P, Fill C and Page K (2013b) Chapter 2 The Global Marketing Environment in Essentials of marketing. In: Essentials of Marketing. Oxford: Oxford University Press, pp. 127–162.

Baines P, Fill C and Page K (2013c) Chapter 3 Understanding Customer Behaviour in Essentials of marketing. In: Essentials of Marketing. Oxford: Oxford University Press, pp. 64–93.

Baines P, Fill C and Page K (2013d) Chapter 4 Marketing Research in Essentials of marketing. In: Essentials of Marketing. Oxford: Oxford University Press, pp. 94–124.

Baines P, Fill C and Page K (2013e) Chapter 5 Marketing Strategy in Essentials of marketing. In: Essentials of Marketing. Oxford: Oxford University Press, pp. 127–162.

Baines P, Fill C and Page K (2013f) Chapter 5 Marketing Strategy in Essentials of marketing. In: Essentials of Marketing. Oxford: Oxford University Press, pp. 127–162.

Baines P, Fill C and Page K (2013g) Chapter 6 Market Segmentation and Positioning in Essentials of marketing. In: Essentials of Marketing. Oxford: Oxford University Press, pp. 163–198.

Baines P, Fill C and Page K (2013h) Chapter 6 Market Segmentation and Positioning in Essentials of marketing. In: Essentials of Marketing. Oxford: Oxford University Press, pp. 163–198.

Baines P, Fill C and Page K (2013i) Chapter 7 Products, Services, and Branding Decisions in Essentials of Marketing. In: Essentials of Marketing. Oxford: Oxford University Press, pp. 201–233.

Baines P, Fill C and Page K (2013j) Chapter 7 Products, Services, and Branding Decisions in Essentials of marketing. In: Essentials of Marketing. Oxford: Oxford University Press, pp. 201–233.

Baines P, Fill C and Page K (2013k) Chapter 8 Price Decisions in Essentials of marketing. In: Essentials of Marketing. Oxford: Oxford University Press, pp. 234–260.

Baines P, Fill C and Page K (2013l) Chapter 9 An Overview of Marketing Communications in Essentials of marketing. In: Essentials of Marketing. Oxford: Oxford University Press, pp. 261–290.

Baines P, Fill C and Page K (2013m) Chapter 9 An Overview of Marketing Communications in Essentials of marketing. In: Essentials of Marketing. Oxford: Oxford University Press, pp. 261–290.

Baines P, Fill C and Page K (2013n) Chapter 10 Managing Marketing Communications in Essentials of marketing. In: Essentials of Marketing. Oxford: Oxford University Press, pp. 291–323.

Baines P, Fill C and Page K (2013o) Chapter 12 Services Marketing and CRM in Essentials of marketing. In: Essentials of Marketing. Oxford: Oxford University Press, pp. 357–386.

Baines P, Fill C and Page K (2013p) Essentials of Marketing. Oxford: Oxford University Press.

Baines P, Fill C, Rosengren S, et al. (2017) Fundamentals of Marketing. Impression: 1. Oxford: Oxford University Press.

Ballantyne D (2004a) Dialogue and its role in the development of relationship specific knowledge. Journal of Business & Industrial Marketing 19(2): 114–123.

Ballantyne D (2004b) Dialogue and its role in the development of relationship specific knowledge. Journal of Business & Industrial Marketing 19(2): 114–123.

Beane TP and Ennis DM (1987) Market Segmentation: A Review. European Journal of Marketing 21(5). MCB UP LtdMCB UP Ltd: 20–42.

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Comley P and Beaumont J (2011a) Online market research: Methods, benefits and issues — Part 1. Journal of Direct, Data and Digital Marketing Practice 12(4): 315–327.

Comley P and Beaumont J (2011b) Online research: Methods, benefits and issues — Part 2. Journal of Direct, Data and Digital Marketing Practice 13(1): 25–39.

Dean J (1950) Pricing Policies for New Products. Harvard Business Review. 28(6): 45–53.

Dean J (1976) Pricing policies for new products. Harvard Business Review. 54(6): 141–153.

Grönroos C (2004a) The relationship marketing process: communication, interaction, dialogue, value. Journal of Business & Industrial Marketing 19(2): 99–113.

Grönroos C (2004b) The relationship marketing process: communication, interaction, dialogue, value. Journal of Business & Industrial Marketing 19(2): 99–113.

Howard JA and Sheth JN (1969) The Theory of Buyer Behavior. New York: John Wiley and Sons.

Johnston WJ and Lewin JE (1996) Organizational buying behavior: Toward an integrative framework. Journal of Business Research 35(1): 1–15.

Kaplan RS and Norton DP (1992a) The Balanced Scorecard--Measures That Drive Performance. Harvard Business Review. 70(1): 71–79.

Kaplan RS and Norton DP (1992b) The Balanced Scorecard--Measures That Drive Performance. Harvard Business Review. 70(1): 71–79.

Kent ML, Taylor M and White WJ (2003) The relationship between Web site design and organizational responsiveness to stakeholders. Public Relations Review 29(1): 63–77.

Levitt T (1960) Marketing Myopia. Harvard Business Review. 38(4): 45–56.

Mintzberg, Henry (1987a) The Strategy Concept I: Five Ps For Strategy. California Management Review 30(1): 11–24.

Mintzberg, Henry (1987b) The Strategy Concept I: Five Ps For Strategy. California Management Review 30(1): 11–24.

Online Resource Centre (Baines, Fill, Rosengren and Antonetti: Fundamentals of Marketing) (n.d.) Oxford University Press. Available at: https://oup-arc.com/access/baines_fundamentals.

Pennington JR and Ball AD (2009a) Customer branding of commodity products: The customer-developed brand. Journal of Brand Management 16(7): 455–467.

Pennington JR and Ball AD (2009b) Customer branding of commodity products: The customer-developed brand. Journal of Brand Management 16(7): 455–467.

Porter, Michael E. (1979) How competitive forces shape strategy. Harvard Business Review. 57(2): 137–145.

Ries A and Trout J (n.d.) Positioning: The Battle for Your Mind. New York: McGraw-Hill.

Samuel Craig C and Douglas SP (2001) Conducting international marketing research in  the twenty‐first century. International Marketing Review 18(1): 80–90.

Shostack GL (1977) Breaking Free from Product Marketing. Journal of Marketing 41(2).

Smith GE and Nagle TT (1995) Frames of Reference and Buyers’ Perception of Price and Value. California Management Review 38(1): 98–116.

Vargo SL and Lusch RF (2004a) Evolving to a New Dominant Logic for Marketing. Journal of Marketing 68(1). American Marketing Association: 1–17.

Vargo SL and Lusch RF (2004b) Evolving to a New Dominant Logic for Marketing. Journal of Marketing 68(1). American Marketing Association: 1–17.

Winer RS (2009) New Communications Approaches in Marketing: Issues and Research Directions. Journal of Interactive Marketing 23(2): 108–117.