Baines, Paul, Chris Fill, and Kelly Page. ‘Chapter 1 Marketing Principles and Society in Essentials of Marketing’. In Essentials of Marketing. Oxford University Press, 2013.
Baines, Paul, Chris Fill, and Kelly Page. ‘Chapter 2 The Global Marketing Environment in Essentials of Marketing’. In Essentials of Marketing. Oxford University Press, 2013.
Baines, Paul, Chris Fill, and Kelly Page. ‘Chapter 3 Understanding Customer Behaviour in Essentials of Marketing’. In Essentials of Marketing. Oxford University Press, 2013.
Baines, Paul, Chris Fill, and Kelly Page. ‘Chapter 4 Marketing Research in Essentials of Marketing’. In Essentials of Marketing. Oxford University Press, 2013.
Baines, Paul, Chris Fill, and Kelly Page. ‘Chapter 5 Marketing Strategy in Essentials of Marketing’. In Essentials of Marketing. Oxford University Press, 2013.
Baines, Paul, Chris Fill, and Kelly Page. ‘Chapter 5 Marketing Strategy in Essentials of Marketing’. In Essentials of Marketing. Oxford University Press, 2013.
Baines, Paul, Chris Fill, and Kelly Page. ‘Chapter 6 Market Segmentation and Positioning in Essentials of Marketing’. In Essentials of Marketing. Oxford University Press, 2013.
Baines, Paul, Chris Fill, and Kelly Page. ‘Chapter 6 Market Segmentation and Positioning in Essentials of Marketing’. In Essentials of Marketing. Oxford University Press, 2013.
Baines, Paul, Chris Fill, and Kelly Page. ‘Chapter 7 Products, Services, and Branding Decisions in Essentials of Marketing’. In Essentials of Marketing. Oxford University Press, 2013.
Baines, Paul, Chris Fill, and Kelly Page. ‘Chapter 7 Products, Services, and Branding Decisions in Essentials of Marketing’. In Essentials of Marketing. Oxford University Press, 2013.
Baines, Paul, Chris Fill, and Kelly Page. ‘Chapter 8 Price Decisions in Essentials of Marketing’. In Essentials of Marketing. Oxford University Press, 2013.
Baines, Paul, Chris Fill, and Kelly Page. ‘Chapter 9 An Overview of Marketing Communications in Essentials of Marketing’. In Essentials of Marketing. Oxford University Press, 2013.
Baines, Paul, Chris Fill, and Kelly Page. ‘Chapter 9 An Overview of Marketing Communications in Essentials of Marketing’. In Essentials of Marketing. Oxford University Press, 2013.
Baines, Paul, Chris Fill, and Kelly Page. ‘Chapter 10 Managing Marketing Communications in Essentials of Marketing’. In Essentials of Marketing. Oxford University Press, 2013.
Baines, Paul, Chris Fill, and Kelly Page. ‘Chapter 12 Services Marketing and CRM in Essentials of Marketing’. In Essentials of Marketing. Oxford University Press, 2013.
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