1.
Balmer JMT, Greyser SA. Revealing the corporation: perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology. London: Routledge; 2003.
2.
Aaker DA. Building strong brands. London: Pocket; 2010.
3.
Aaker DA, Joachimsthaler E. Brand leadership. London: Pocket; 2009.
4.
Arvidsson A. Brands: meaning and value in media culture. Abingdon: Routledge; 2006.
5.
Arvidsson A, EBSCOhost ebook collection. Brands: meaning and value in media culture [Internet]. London: Routledge; 2006. Available from: https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=158111
6.
Clifton R, Ahmad S. Brands and branding. [2nd ed]. London: Profile Books; 2009.
7.
Clifton R, Simmons J, Ahmad S, ebrary, Inc. Brands and branding [Internet]. Vol. Economist series. London: Profile Books; 2003. Available from: http://site.ebrary.com/lib/universityofessex/Doc?id=10210687
8.
De Chernatony L, McDonald M, Wallace E. Creating powerful brands. 4th ed. Amsterdam: Butterworth-Heinemann; 2011.
9.
De Chernatony L, McDonald M, Wallace E, dawsonera. Creating powerful brands [Internet]. 4th ed. Oxford: Butterworth-Heinemann; 2011. Available from: https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp0.essex.ac.uk/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781856178501
10.
De Chernatony L, McDonald M, Wallace E, EBSCOhost ebook collection. Creating powerful brands [Internet]. 4th ed. Amsterdam: Butterworth-Heinemann; 2011. Available from: https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=344976
11.
Heding T, Knudtzen CF, Bjerre M. Brand management: research, theory and practice. Abingdon: Routledge; 2009.
12.
Heding T, Knudtzen CF, Bjerre M, dawsonera. Brand management: research, theory and practice [Internet]. London: Routledge; 2009. Available from: https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp0.essex.ac.uk/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780203996171
13.
Holt DB. How brands become icons: the principles of cultural branding. Boston, Mass: Harvard Business School Press; 2004.
14.
Johansson JK, Carlson KA. Contemporary brand management. Thousand Oaks, California: SAGE; 2015.
15.
Kapferer JN. The new strategic brand management: advanced insights and strategic thinking. 5th ed. London: Kogan Page; 2012.
16.
Kapferer JN, dawsonera. The new strategic brand management: advanced insights and strategic thinking [Internet]. 5th ed. London: Kogan Page; 2012. Available from: https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp0.essex.ac.uk/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749465162
17.
Kapferer JN, EBSCOhost ebook collection. The new strategic brand management: advanced insights and strategic thinking [Internet]. 5th ed. London: Kogan Page; 2012. Available from: https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=429882
18.
Keller KL, Apéria T, Georgson M. Strategic brand management: a European perspective. 2nd ed. Harlow: Peason Education; 2012.
19.
Keller KL, Apéria T, Georgson M, dawsonera. Strategic brand management: a European perspective [Internet]. 2nd ed. Harlow: Financial Times Prentice Hall; 2012. Available from: https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp0.essex.ac.uk/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273737889
20.
Klein N. No logo: no space, no choice, no jobs. Updated ed. London: Fourth Estate; 2010.
21.
Kornberger M. Brand society: how brands transform management and lifestyle. Cambridge: Cambridge University Press; 2010.
22.
Kornberger M, EBSCOhost ebook collection. Brand society: how brands transform management and lifestyle [Internet]. Cambridge: Cambridge University Press; 2010. Available from: https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=317655
23.
Lury C. Brands: the logos of the global economy. Vol. International library of sociology. Abingdon: Routledge; 2004.
24.
Lury C, EBSCOhost ebook collection. Brands: the logos of the global economy [Internet]. Vol. International library of sociology. London: Routledge; 2004. Available from: https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=105928
25.
Moor L. The rise of brands. Oxford: Berg; 2007.
26.
Moor L, dawsonera. The rise of brands [Internet]. Oxford: Berg; 2007. Available from: https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp0.essex.ac.uk/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781847883421
27.
Schroeder JE, Salzer-Mörling M. Brand culture. London: Routledge/Frank Cass; 2006.
28.
Schroeder JE, Salzer-Mörling M, Askegaard S, EBSCOhost ebook collection. Brand culture [Internet]. London: Routledge; 2006. Available from: https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=152443
29.
Journal of brand management. 2001;
30.
Emerald. Online journal. Journal of product & brand management. 1994;
31.
Consumption, markets & culture. 1997;
32.
Consumption, markets & culture. 2004;
33.
Journal of consumer culture. 2001;
34.
Sage. Print journal. Journal of consumer culture. 2004;
35.
Journal of consumer research. 1974;
36.
Emerald. Online journal. European journal of marketing. 1989;
37.
Chartered Institute of Marketing, Academy of Marketing. Journal of marketing management (UK). 1985;
38.
Academy of Marketing. Journal of marketing management (UK). 2014;
39.
Journal of advertising. 1972;
40.
American Marketing Association. Journal of marketing. 1936;
41.
American Marketing Association. Journal of marketing. 1996;
42.
Marketing theory. 2001;
43.
University of California, Berkeley, Walter A. Haas School of Business (University of California, Berkeley). California management review. 1958;
44.
University of California, Berkeley, Walter A. Haas School of Business (University of California, Berkeley). California management review. 1993;
45.
Harvard Business School. Harvard business review. 1922;
46.
Harvard Business School. Harvard business review. 1964;
47.
Journal of business research. 1973;
48.
Financial times. 1888;
49.
Financial times. 1984;
52.
Marketing week. 1997;
