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——, Malcolm McDonald, Elaine Wallace, and EBSCOhost ebook collection, Creating Powerful Brands, 4th ed (Butterworth-Heinemann, 2011) <https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=344976>
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—— and EBSCOhost ebook collection, Brand Society: How Brands Transform Management and Lifestyle (Cambridge University Press, 2010) <https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=317655>
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—— and EBSCOhost ebook collection, Brands: The Logos of the Global Economy (Routledge, 2004), International library of sociology <https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=105928>
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Schroeder, Jonathan E., and others, Brand Culture (Routledge, 2006) <https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=152443>
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The Economist, (London), 1843, electronic resource
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