[1]
J. M. T. Balmer and S. A. Greyser, Revealing the corporation: perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology. London: Routledge, 2003.
[2]
D. A. Aaker, Building strong brands. London: Pocket, 2010.
[3]
D. A. Aaker and E. Joachimsthaler, Brand leadership. London: Pocket, 2009.
[4]
A. Arvidsson, Brands: meaning and value in media culture. Abingdon: Routledge, 2006.
[5]
A. Arvidsson and EBSCOhost ebook collection, Brands: meaning and value in media culture. London: Routledge, 2006 [Online]. Available: https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=158111
[6]
R. Clifton and S. Ahmad, Brands and branding, [2nd ed]. London: Profile Books, 2009.
[7]
R. Clifton, J. Simmons, S. Ahmad, and ebrary, Inc, Brands and branding, vol. Economist series. London: Profile Books, 2003 [Online]. Available: http://site.ebrary.com/lib/universityofessex/Doc?id=10210687
[8]
L. De Chernatony, M. McDonald, and E. Wallace, Creating powerful brands, 4th ed. Amsterdam: Butterworth-Heinemann, 2011.
[9]
L. De Chernatony, M. McDonald, E. Wallace, and dawsonera, Creating powerful brands, 4th ed. Oxford: Butterworth-Heinemann, 2011 [Online]. Available: https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp0.essex.ac.uk/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781856178501
[10]
L. De Chernatony, M. McDonald, E. Wallace, and EBSCOhost ebook collection, Creating powerful brands, 4th ed. Amsterdam: Butterworth-Heinemann, 2011 [Online]. Available: https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=344976
[11]
T. Heding, C. F. Knudtzen, and M. Bjerre, Brand management: research, theory and practice. Abingdon: Routledge, 2009.
[12]
T. Heding, C. F. Knudtzen, M. Bjerre, and dawsonera, Brand management: research, theory and practice. London: Routledge, 2009 [Online]. Available: https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp0.essex.ac.uk/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780203996171
[13]
D. B. Holt, How brands become icons: the principles of cultural branding. Boston, Mass: Harvard Business School Press, 2004.
[14]
J. K. Johansson and K. A. Carlson, Contemporary brand management. Thousand Oaks, California: SAGE, 2015.
[15]
J.-N. Kapferer, The new strategic brand management: advanced insights and strategic thinking, 5th ed. London: Kogan Page, 2012.
[16]
J.-N. Kapferer and dawsonera, The new strategic brand management: advanced insights and strategic thinking, 5th ed. London: Kogan Page, 2012 [Online]. Available: https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp0.essex.ac.uk/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749465162
[17]
J.-N. Kapferer and EBSCOhost ebook collection, The new strategic brand management: advanced insights and strategic thinking, 5th ed. London: Kogan Page, 2012 [Online]. Available: https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=429882
[18]
K. L. Keller, T. Apéria, and M. Georgson, Strategic brand management: a European perspective, 2nd ed. Harlow: Peason Education, 2012.
[19]
K. L. Keller, T. Apéria, M. Georgson, and dawsonera, Strategic brand management: a European perspective, 2nd ed. Harlow: Financial Times Prentice Hall, 2012 [Online]. Available: https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp0.essex.ac.uk/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273737889
[20]
N. Klein, No logo: no space, no choice, no jobs, Updated ed. London: Fourth Estate, 2010.
[21]
M. Kornberger, Brand society: how brands transform management and lifestyle. Cambridge: Cambridge University Press, 2010.
[22]
M. Kornberger and EBSCOhost ebook collection, Brand society: how brands transform management and lifestyle. Cambridge: Cambridge University Press, 2010 [Online]. Available: https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=317655
[23]
C. Lury, Brands: the logos of the global economy, vol. International library of sociology. Abingdon: Routledge, 2004.
[24]
C. Lury and EBSCOhost ebook collection, Brands: the logos of the global economy, vol. International library of sociology. London: Routledge, 2004 [Online]. Available: https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=105928
[25]
L. Moor, The rise of brands. Oxford: Berg, 2007.
[26]
L. Moor and dawsonera, The rise of brands. Oxford: Berg, 2007 [Online]. Available: https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp0.essex.ac.uk/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781847883421
[27]
J. E. Schroeder and M. Salzer-Mörling, Brand culture. London: Routledge/Frank Cass, 2006.
[28]
J. E. Schroeder, M. Salzer-Mörling, S. Askegaard, and EBSCOhost ebook collection, Brand culture. London: Routledge, 2006 [Online]. Available: https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=152443
[29]
‘Journal of brand management’, 2001.
[30]
Emerald. Online journal, ‘Journal of product & brand management’, 1994.
[31]
‘Consumption, markets & culture’, 1997.
[32]
‘Consumption, markets & culture’, 2004.
[33]
‘Journal of consumer culture’, 2001.
[34]
Sage. Print journal, ‘Journal of consumer culture’, 2004.
[35]
‘Journal of consumer research’, 1974.
[36]
Emerald. Online journal, ‘European journal of marketing’, 1989.
[37]
Chartered Institute of Marketing and Academy of Marketing, ‘Journal of marketing management (UK)’, 1985.
[38]
Academy of Marketing, ‘Journal of marketing management (UK)’, 2014.
[39]
‘Journal of advertising’, 1972.
[40]
American Marketing Association, ‘Journal of marketing’, 1936.
[41]
American Marketing Association, ‘Journal of marketing’, 1996.
[42]
‘Marketing theory’, 2001.
[43]
University of California, Berkeley and Walter A. Haas School of Business (University of California, Berkeley), ‘California management review’, 1958.
[44]
University of California, Berkeley and Walter A. Haas School of Business (University of California, Berkeley), ‘California management review’, 1993.
[45]
Harvard Business School, ‘Harvard business review’, 1922.
[46]
Harvard Business School, ‘Harvard business review’, 1964.
[47]
‘Journal of business research’, 1973.
[48]
‘Financial times’, 1888.
[49]
‘Financial times’, 1984.
[50]
‘The economist’, 1843.
[51]
‘The economist’, 1928.
[52]
‘Marketing week’, 1997.
[53]
‘Marketing’, 2002.
[54]
‘Campaign’, 1986.