Aaker DA, Building Strong Brands (Pocket 2010)
Aaker DA and Joachimsthaler E, Brand Leadership (Pocket 2009)
Academy of Marketing, ‘Journal of Marketing Management (UK)’
American Marketing Association, ‘Journal of Marketing’
——, ‘Journal of Marketing’
Arvidsson A, Brands: Meaning and Value in Media Culture (Routledge 2006)
Arvidsson A and EBSCOhost ebook collection, Brands: Meaning and Value in Media Culture (Routledge 2006) <https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=158111>
Balmer JMT and Greyser SA, Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding, and Corporate-Level Marketing : An Anthology (Routledge 2003)
‘Campaign’
Chartered Institute of Marketing and Academy of Marketing, ‘Journal of Marketing Management (UK)’
Clifton R and others, Brands and Branding, vol Economist series (Profile Books 2003) <http://site.ebrary.com/lib/universityofessex/Doc?id=10210687>
Clifton R and Ahmad S, Brands and Branding ([2nd ed], Profile Books 2009)
‘Consumption, Markets & Culture’
‘——’
De Chernatony L and others, Creating Powerful Brands (4th ed, Butterworth-Heinemann 2011) <https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp0.essex.ac.uk/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781856178501>
——, Creating Powerful Brands (4th ed, Butterworth-Heinemann 2011) <https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=344976>
De Chernatony L, McDonald M and Wallace E, Creating Powerful Brands (4th ed, Butterworth-Heinemann 2011)
Emerald. Online journal, ‘European Journal of Marketing’
——, ‘Journal of Product & Brand Management’
‘Financial Times’
‘——’
Harvard Business School, ‘Harvard Business Review’
——, ‘Harvard Business Review’
Heding T and others, Brand Management: Research, Theory and Practice (Routledge 2009) <https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp0.essex.ac.uk/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780203996171>
Heding T, Knudtzen CF and Bjerre M, Brand Management: Research, Theory and Practice (Routledge 2009)
Holt DB, How Brands Become Icons: The Principles of Cultural Branding (Harvard Business School Press 2004)
Johansson JK and Carlson KA, Contemporary Brand Management (SAGE 2015)
‘Journal of Advertising’
‘Journal of Brand Management’
‘Journal of Business Research’
‘Journal of Consumer Culture’
‘Journal of Consumer Research’
Kapferer J-N, The New Strategic Brand Management: Advanced Insights and Strategic Thinking (5th ed, Kogan Page 2012)
Kapferer J-N and dawsonera, The New Strategic Brand Management: Advanced Insights and Strategic Thinking (5th ed, Kogan Page 2012) <https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp0.essex.ac.uk/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749465162>
Kapferer J-N and EBSCOhost ebook collection, The New Strategic Brand Management: Advanced Insights and Strategic Thinking (5th ed, Kogan Page 2012) <https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=429882>
Keller KL and others, Strategic Brand Management: A European Perspective (2nd ed, Financial Times Prentice Hall 2012) <https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp0.essex.ac.uk/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273737889>
Keller KL, Apéria T and Georgson M, Strategic Brand Management: A European Perspective (2nd ed, Peason Education 2012)
Klein N, No Logo: No Space, No Choice, No Jobs (Updated ed, Fourth Estate 2010)
Kornberger M, Brand Society: How Brands Transform Management and Lifestyle (Cambridge University Press 2010)
Kornberger M and EBSCOhost ebook collection, Brand Society: How Brands Transform Management and Lifestyle (Cambridge University Press 2010) <https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=317655>
Lury C, Brands: The Logos of the Global Economy, vol International library of sociology (Routledge 2004)
Lury C and EBSCOhost ebook collection, Brands: The Logos of the Global Economy, vol International library of sociology (Routledge 2004) <https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=105928>
‘Marketing’
‘Marketing Theory’
‘Marketing Week’
Moor L, The Rise of Brands (Berg 2007)
Moor L and dawsonera, The Rise of Brands (Berg 2007) <https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp0.essex.ac.uk/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781847883421>
Sage. Print journal, ‘Journal of Consumer Culture’
Schroeder JE and others, Brand Culture (Routledge 2006) <https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=152443>
Schroeder JE and Salzer-Mörling M, Brand Culture (Routledge/Frank Cass 2006)
‘The Economist’
‘——’
University of California, Berkeley and Walter A. Haas School of Business (University of California, Berkeley), ‘California Management Review’
——, ‘California Management Review’