Bibliography for BE533 Corporate marketing BETA

Aaker, David A. Building Strong Brands. Pocket, 2010.

Aaker, David A., and Erich Joachimsthaler. Brand Leadership. Pocket, 2009.

Academy of Marketing. Journal of Marketing Management (UK). (Abingdon), Taylor & Francis, 2014.

American Marketing Association. Journal of Marketing. (Chicago), American Marketing Association, 1936. Electronic resource.

American Marketing Association. Journal of Marketing. (Chicago), American Marketing Association, 1996.

Arvidsson, Adam. Brands: Meaning and Value in Media Culture. Routledge, 2006.

Arvidsson, Adam and EBSCOhost ebook collection. Brands: Meaning and Value in Media Culture. Routledge, 2006. Electronic resource. https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=158111.

Balmer, John M. T., and Stephen A. Greyser. Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding, and Corporate-Level Marketing : An Anthology. Routledge, 2003.

Campaign. (London), Haymarket Business Publications Ltd, 1986. Electronic resource.

Chartered Institute of Marketing and Academy of Marketing. Journal of Marketing Management (UK). (Abingdon), Taylor & Francis, 1985. Electronic resource.

Clifton, Rita, and Sameena Ahmad. Brands and Branding. [2nd ed]. Profile Books, 2009.

Clifton, Rita, John Simmons, Sameena Ahmad, and ebrary, Inc. Brands and Branding. Economist series. Profile Books, 2003. Electronic resource. http://site.ebrary.com/lib/universityofessex/Doc?id=10210687.

Consumption, Markets & Culture. (Abingdon), Routledge, 1997. Electronic resource.

Consumption, Markets & Culture. (Abingdon), Routledge, 2004.

De Chernatony, Leslie, Malcolm McDonald, and Elaine Wallace. Creating Powerful Brands. 4th ed. Butterworth-Heinemann, 2011.

De Chernatony, Leslie, Malcolm McDonald, Elaine Wallace, and dawsonera. Creating Powerful Brands. 4th ed. Butterworth-Heinemann, 2011. Electronic resource. https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp0.essex.ac.uk/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781856178501.

De Chernatony, Leslie, Malcolm McDonald, Elaine Wallace, and EBSCOhost ebook collection. Creating Powerful Brands. 4th ed. Butterworth-Heinemann, 2011. Electronic resource. https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=344976.

Emerald. Online journal. European Journal of Marketing. (Bradford), Emerald Group Publishing Ltd, 1989. Electronic resource.

Emerald. Online journal. Journal of Product & Brand Management. (Bradford), Emerald, 1994. Electronic resource.

Financial Times. (London), FT Information Ltd, 1888.

Financial Times. (London), FT Information Ltd, 1984.

Harvard Business School. Harvard Business Review. (Boston, Mass), Harvard Business School, 1922. Electronic resource.

Harvard Business School. Harvard Business Review. (Boston, Mass), Harvard Business School, 1964.

Heding, Tilde, Charlotte F. Knudtzen, and Mogens Bjerre. Brand Management: Research, Theory and Practice. Routledge, 2009.

Heding, Tilde, Charlotte F. Knudtzen, Mogens Bjerre, and dawsonera. Brand Management: Research, Theory and Practice. Routledge, 2009. Electronic resource. https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp0.essex.ac.uk/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780203996171.

Holt, Douglas B. How Brands Become Icons: The Principles of Cultural Branding. Harvard Business School Press, 2004.

Johansson, Johny K., and Kurt A. Carlson. Contemporary Brand Management. SAGE, 2015.

Journal of Advertising. (Armonk, NY), M.E. Sharpe Inc, 1972. Electronic resource.

Journal of Brand Management. (Basingstoke), Palgrave, 2001. Electronic resource.

Journal of Business Research. ([Amsterdam]), Elsevier Science, 1973. Electronic resource.

Journal of Consumer Culture. ([Thousand Oaks, Calif.]), Sage Publications, 2001. Electronic resource.

Journal of Consumer Research. (Chicago, Ill), University of Chicago Press, 1974. Electronic resource.

Kapferer, Jean-Noël. The New Strategic Brand Management: Advanced Insights and Strategic Thinking. 5th ed. Kogan Page, 2012.

Kapferer, Jean-Noël and dawsonera. The New Strategic Brand Management: Advanced Insights and Strategic Thinking. 5th ed. Kogan Page, 2012. Electronic resource. https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp0.essex.ac.uk/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749465162.

Kapferer, Jean-Noël and EBSCOhost ebook collection. The New Strategic Brand Management: Advanced Insights and Strategic Thinking. 5th ed. Kogan Page, 2012. Electronic resource. https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=429882.

Keller, Kevin Lane, Tony Apéria, and Mats Georgson. Strategic Brand Management: A European Perspective. 2nd ed. Peason Education, 2012.

Keller, Kevin Lane, Tony Apéria, Mats Georgson, and dawsonera. Strategic Brand Management: A European Perspective. 2nd ed. Financial Times Prentice Hall, 2012. Electronic resource. https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp0.essex.ac.uk/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273737889.

Klein, Naomi. No Logo: No Space, No Choice, No Jobs. Updated ed. Fourth Estate, 2010.

Kornberger, Martin. Brand Society: How Brands Transform Management and Lifestyle. Cambridge University Press, 2010.

Kornberger, Martin and EBSCOhost ebook collection. Brand Society: How Brands Transform Management and Lifestyle. Cambridge University Press, 2010. Electronic resource. https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=317655.

Lury, Celia. Brands: The Logos of the Global Economy. International library of sociology. Routledge, 2004.

Lury, Celia and EBSCOhost ebook collection. Brands: The Logos of the Global Economy. International library of sociology. Routledge, 2004. Electronic resource. https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=105928.

Marketing. (London), Haymarket Business Publications Ltd, 2002. Electronic resource.

Marketing Theory. (London), Sage Publications, 2001. Electronic resource.

Marketing Week. (London), Centaur Communications, 1997. Electronic resource.

Moor, Liz. The Rise of Brands. Berg, 2007.

Moor, Liz and dawsonera. The Rise of Brands. Berg, 2007. Electronic resource. https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp0.essex.ac.uk/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781847883421.

Sage. Print journal. Journal of Consumer Culture. (London), SAGE Publications, 2004.

Schroeder, Jonathan E., and Miriam Salzer-Mörling. Brand Culture. Routledge/Frank Cass, 2006.

Schroeder, Jonathan E., Miriam Salzer-Mörling, S²ren Askegaard, and EBSCOhost ebook collection. Brand Culture. Routledge, 2006. Electronic resource. https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=152443.

The Economist. (London), Economist Newspaper, 1928.

The Economist. (London), Economist Newspaper Limited, 1843. Electronic resource.

University of California, Berkeley and Walter A. Haas School of Business (University of California, Berkeley). California Management Review. (Berkeley, Calif), Haas School of Business, University of California, 1958. Electronic resource.

University of California, Berkeley and Walter A. Haas School of Business (University of California, Berkeley). California Management Review. (Berkeley, Calif), Haas School of Business, University of California, 1993.