Aaker, David A., Building Strong Brands (London: Pocket, 2010)
Aaker, David A., and Erich Joachimsthaler, Brand Leadership (London: Pocket, 2009)
Academy of Marketing, ‘Journal of Marketing Management (UK)’, 2014
American Marketing Association, ‘Journal of Marketing’, 1936
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Arvidsson, Adam, Brands: Meaning and Value in Media Culture (Abingdon: Routledge, 2006)
Arvidsson, Adam and EBSCOhost ebook collection, Brands: Meaning and Value in Media Culture (London: Routledge, 2006) <https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=158111>
Balmer, John M. T., and Stephen A. Greyser, Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding, and Corporate-Level Marketing : An Anthology (London: Routledge, 2003)
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Chartered Institute of Marketing and Academy of Marketing, ‘Journal of Marketing Management (UK)’, 1985
Clifton, Rita, and Sameena Ahmad, Brands and Branding, [2nd ed] (London: Profile Books, 2009)
Clifton, Rita, John Simmons, Sameena Ahmad, and ebrary, Inc, Brands and Branding (London: Profile Books, 2003), Economist series <http://site.ebrary.com/lib/universityofessex/Doc?id=10210687>
‘Consumption, Markets & Culture’, 1997
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De Chernatony, Leslie, Malcolm McDonald, and Elaine Wallace, Creating Powerful Brands, 4th ed (Amsterdam: Butterworth-Heinemann, 2011)
De Chernatony, Leslie, Malcolm McDonald, Elaine Wallace, and dawsonera, Creating Powerful Brands, 4th ed (Oxford: Butterworth-Heinemann, 2011) <https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp0.essex.ac.uk/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781856178501>
De Chernatony, Leslie, Malcolm McDonald, Elaine Wallace, and EBSCOhost ebook collection, Creating Powerful Brands, 4th ed (Amsterdam: Butterworth-Heinemann, 2011) <https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=344976>
Emerald. Online journal, ‘European Journal of Marketing’, 1989
———, ‘Journal of Product & Brand Management’, 1994
‘Financial Times’, 1888
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Heding, Tilde, Charlotte F. Knudtzen, and Mogens Bjerre, Brand Management: Research, Theory and Practice (Abingdon: Routledge, 2009)
Heding, Tilde, Charlotte F. Knudtzen, Mogens Bjerre, and dawsonera, Brand Management: Research, Theory and Practice (London: Routledge, 2009) <https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp0.essex.ac.uk/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780203996171>
Holt, Douglas B., How Brands Become Icons: The Principles of Cultural Branding (Boston, Mass: Harvard Business School Press, 2004)
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Kapferer, Jean-Noël and dawsonera, The New Strategic Brand Management: Advanced Insights and Strategic Thinking, 5th ed (London: Kogan Page, 2012) <https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp0.essex.ac.uk/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749465162>
Kapferer, Jean-Noël and EBSCOhost ebook collection, The New Strategic Brand Management: Advanced Insights and Strategic Thinking, 5th ed (London: Kogan Page, 2012) <https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=429882>
Keller, Kevin Lane, Tony Apéria, and Mats Georgson, Strategic Brand Management: A European Perspective, 2nd ed (Harlow: Peason Education, 2012)
Keller, Kevin Lane, Tony Apéria, Mats Georgson, and dawsonera, Strategic Brand Management: A European Perspective, 2nd ed (Harlow: Financial Times Prentice Hall, 2012) <https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp0.essex.ac.uk/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273737889>
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Kornberger, Martin and EBSCOhost ebook collection, Brand Society: How Brands Transform Management and Lifestyle (Cambridge: Cambridge University Press, 2010) <https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=317655>
Lury, Celia, Brands: The Logos of the Global Economy (Abingdon: Routledge, 2004), International library of sociology
Lury, Celia and EBSCOhost ebook collection, Brands: The Logos of the Global Economy (London: Routledge, 2004), International library of sociology <https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=105928>
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‘Marketing Theory’, 2001
‘Marketing Week’, 1997
Moor, Liz, The Rise of Brands (Oxford: Berg, 2007)
Moor, Liz and dawsonera, The Rise of Brands (Oxford: Berg, 2007) <https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp0.essex.ac.uk/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781847883421>
Sage. Print journal, ‘Journal of Consumer Culture’, 2004
Schroeder, Jonathan E., and Miriam Salzer-Mörling, Brand Culture (London: Routledge/Frank Cass, 2006)
Schroeder, Jonathan E., Miriam Salzer-Mörling, S2ren Askegaard, and EBSCOhost ebook collection, Brand Culture (London: Routledge, 2006) <https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=152443>
‘The Economist’, 1843
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