Aaker, David A. Building Strong Brands. London: Pocket, 2010.
Aaker, David A., and Erich Joachimsthaler. Brand Leadership. London: Pocket, 2009.
Academy of Marketing. ‘Journal of Marketing Management (UK)’, 2014.
American Marketing Association. ‘Journal of Marketing’. Electronic resource, 1936.
———. ‘Journal of Marketing’, 1996.
Arvidsson, Adam. Brands: Meaning and Value in Media Culture. Abingdon: Routledge, 2006.
Arvidsson, Adam and EBSCOhost ebook collection. Brands: Meaning and Value in Media Culture. Electronic resource. London: Routledge, 2006. https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=158111.
Balmer, John M. T., and Stephen A. Greyser. Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding, and Corporate-Level Marketing : An Anthology. London: Routledge, 2003.
‘Campaign’. Electronic resource, 1986.
Chartered Institute of Marketing and Academy of Marketing. ‘Journal of Marketing Management (UK)’. Electronic resource, 1985.
Clifton, Rita, and Sameena Ahmad. Brands and Branding. [2nd ed]. London: Profile Books, 2009.
Clifton, Rita, John Simmons, Sameena Ahmad, and ebrary, Inc. Brands and Branding. Electronic resource. Vol. Economist series. London: Profile Books, 2003. http://site.ebrary.com/lib/universityofessex/Doc?id=10210687.
‘Consumption, Markets & Culture’. Electronic resource, 1997.
‘Consumption, Markets & Culture’, 2004.
De Chernatony, Leslie, Malcolm McDonald, and Elaine Wallace. Creating Powerful Brands. 4th ed. Amsterdam: Butterworth-Heinemann, 2011.
De Chernatony, Leslie, Malcolm McDonald, Elaine Wallace, and dawsonera. Creating Powerful Brands. Electronic resource. 4th ed. Oxford: Butterworth-Heinemann, 2011. https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp0.essex.ac.uk/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781856178501.
De Chernatony, Leslie, Malcolm McDonald, Elaine Wallace, and EBSCOhost ebook collection. Creating Powerful Brands. Electronic resource. 4th ed. Amsterdam: Butterworth-Heinemann, 2011. https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=344976.
Emerald. Online journal. ‘European Journal of Marketing’. Electronic resource, 1989.
———. ‘Journal of Product & Brand Management’. Electronic resource, 1994.
‘Financial Times’, 1888.
‘Financial Times’, 1984.
Harvard Business School. ‘Harvard Business Review’. Electronic resource, 1922.
———. ‘Harvard Business Review’, 1964.
Heding, Tilde, Charlotte F. Knudtzen, and Mogens Bjerre. Brand Management: Research, Theory and Practice. Abingdon: Routledge, 2009.
Heding, Tilde, Charlotte F. Knudtzen, Mogens Bjerre, and dawsonera. Brand Management: Research, Theory and Practice. Electronic resource. London: Routledge, 2009. https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp0.essex.ac.uk/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780203996171.
Holt, Douglas B. How Brands Become Icons: The Principles of Cultural Branding. Boston, Mass: Harvard Business School Press, 2004.
Johansson, Johny K., and Kurt A. Carlson. Contemporary Brand Management. Thousand Oaks, California: SAGE, 2015.
‘Journal of Advertising’. Electronic resource, 1972.
‘Journal of Brand Management’. Electronic resource, 2001.
‘Journal of Business Research’. Electronic resource, 1973.
‘Journal of Consumer Culture’. Electronic resource, 2001.
‘Journal of Consumer Research’. Electronic resource, 1974.
Kapferer, Jean-Noël. The New Strategic Brand Management: Advanced Insights and Strategic Thinking. 5th ed. London: Kogan Page, 2012.
Kapferer, Jean-Noël and dawsonera. The New Strategic Brand Management: Advanced Insights and Strategic Thinking. Electronic resource. 5th ed. London: Kogan Page, 2012. https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp0.essex.ac.uk/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749465162.
Kapferer, Jean-Noël and EBSCOhost ebook collection. The New Strategic Brand Management: Advanced Insights and Strategic Thinking. Electronic resource. 5th ed. London: Kogan Page, 2012. https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=429882.
Keller, Kevin Lane, Tony Apéria, and Mats Georgson. Strategic Brand Management: A European Perspective. 2nd ed. Harlow: Peason Education, 2012.
Keller, Kevin Lane, Tony Apéria, Mats Georgson, and dawsonera. Strategic Brand Management: A European Perspective. Electronic resource. 2nd ed. Harlow: Financial Times Prentice Hall, 2012. https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp0.essex.ac.uk/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273737889.
Klein, Naomi. No Logo: No Space, No Choice, No Jobs. Updated ed. London: Fourth Estate, 2010.
Kornberger, Martin. Brand Society: How Brands Transform Management and Lifestyle. Cambridge: Cambridge University Press, 2010.
Kornberger, Martin and EBSCOhost ebook collection. Brand Society: How Brands Transform Management and Lifestyle. Electronic resource. Cambridge: Cambridge University Press, 2010. https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=317655.
Lury, Celia. Brands: The Logos of the Global Economy. Vol. International library of sociology. Abingdon: Routledge, 2004.
Lury, Celia and EBSCOhost ebook collection. Brands: The Logos of the Global Economy. Electronic resource. Vol. International library of sociology. London: Routledge, 2004. https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=105928.
‘Marketing’. Electronic resource, 2002.
‘Marketing Theory’. Electronic resource, 2001.
‘Marketing Week’. Electronic resource, 1997.
Moor, Liz. The Rise of Brands. Oxford: Berg, 2007.
Moor, Liz and dawsonera. The Rise of Brands. Electronic resource. Oxford: Berg, 2007. https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp0.essex.ac.uk/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781847883421.
Sage. Print journal. ‘Journal of Consumer Culture’, 2004.
Schroeder, Jonathan E., and Miriam Salzer-Mörling. Brand Culture. London: Routledge/Frank Cass, 2006.
Schroeder, Jonathan E., Miriam Salzer-Mörling, S2ren Askegaard, and EBSCOhost ebook collection. Brand Culture. Electronic resource. London: Routledge, 2006. https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=152443.
‘The Economist’. Electronic resource, 1843.
‘The Economist’, 1928.
University of California, Berkeley and Walter A. Haas School of Business (University of California, Berkeley). ‘California Management Review’. Electronic resource, 1958.
———. ‘California Management Review’, 1993.