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  1. Core Reading 3 items
    1. Exploring strategy : text and cases. - Johnson, Gerry,, Whittington, Richard, 1958-, Scholes, Kevan, Angwin, Duncan 2017

      Book Essential

    2. Exploring strategy: text and cases - Gerry Johnson, Patrick Regner, Kevan Scholes, Duncan Angwin 2017 (electronic resource)

      Book Essential

    3. International marketing. - Ghauri, Pervez N., 2014

      Book Essential

  2. Recommended Reading 11 items
    1. Global marketing / Svend Hollensen. - Hollensen, Svend,

      Book 

    2. Global marketing - Svend Hollensen, dawsonera 2017 (electronic resource)

      Book 

    3. International marketing /Michael R. Czinkota, Ilkka A. Ronkainen. - Czinkota, Michael R., Ronkainen, Ilkka A. 2013

      Book 

    4. International marketing - Michael R. Czinkota, Ilkka A. Ronkainen, Gilbert Zvobgo, dawsonera c2011 (electronic resource)

      Book 

    5. International marketing :a global perspective. - Mühlbacher, Hans,

      Book 

    6. International marketing: an SME perspective - Seán De Búrca, Richard Fletcher, Linden Brown, dawsonera 2004 (electronic resource)

      Book 

    7. International marketing strategy : analysis, development and implementation / Isobel Doole, Robin Lowe & Alexandra Kenyon. - Doole, Isobel, 1954-, Lowe, Robin, 1945-, Kenyon, Alexandra J., 1966- 2016

      Book 

    8. Strategic marketing management: planning, implementation and control - R. M. S. Wilson, Colin Gilligan, EBSCOhost ebook collection 2005 (electronic resource)

      Book 

  3. Recommended Reading- Select articles from 9 items
    1. International marketing review - Emerald. Online journal 1994- (electronic resource)

      Journal 

    2. Journal of international marketing - American Marketing Association 1993- (electronic resource)

      Journal 

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