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  1. Essential Reading 2 items
    1. Global marketing / Svend Hollensen. - Hollensen, Svend,

      Book Essential

    2. Global marketing - Svend Hollensen, dawsonera 2017 (electronic resource)

      Book Essential

  2. Recommended Reading 16 items
    1. Business-to-business marketing - Ross Brennan, Louise Canning, Raymond McDowell, EBSCOhost ebook collection 2014

      Book  This is an older edition of the book, for the most recent edition use the print book above.

    2. Consumer behaviour : a European perspective. - Solomon, Michael R.

      Book 

    3. Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy, Soren Askegaard, Margaret K. Hogg 2016 (electronic resource)

      Book 

    4. Global marketing - Warren J. Keegan, Mark C. Green, dawsonera 2016 (electronic resource)

      Book 

    5. International marketing. - Ghauri, Pervez N.,

      Book 

    6. Marketing across cultures. - Usunier, Jean-Claude.

      Book 

    7. Marketing across cultures - Jean-Claude Usunier, Julie Anne Lee, dawsonera 2013

      Book 

    8. Marketing communications: discovery, creation and conversations - Chris Fill, Sarah Turnbull, dawsonera 2016 (electronic resource)

      Book 

    9. Principles of marketing - Philip Kotler, Gary Armstrong

      Book 

    10. Principles of marketing - Philip Kotler, Gary Armstrong, Marc O. Opresnik, dawsonera 2017 (electronic resource)

      Book 

  3. Journals 14 items
    1. European journal of marketing - Emerald. Online journal 1989- (electronic resource)

      Journal 

    2. Harvard business review - Harvard Business School 1922- (electronic resource)

      Journal 

    3. International journal of research in marketing - European Marketing Academy, Elsevier Science. Online journal 1984- (electronic resource)

      Journal 

    4. International marketing review - Emerald. Online journal 1994- (electronic resource)

      Journal 

    5. Journal of advertising - Taylor & Francis. Online journal 1972- (electronic resource)

      Journal 

    6. Journal of international business studies - Academy of International Business, Palgrave Macmillan. Online journal 1970- (electronic resource)

      Journal 

    7. Journal of international marketing - American Marketing Association 1993- (electronic resource)

      Journal 

    8. Journal of marketing - American Marketing Association 1936- (electronic resource)

      Journal 

    9. Journal of marketing management (UK) - Chartered Institute of Marketing, Academy of Marketing, Taylor & Francis. Online journal 1985- (electronic resource)

      Journal 

    10. Journal of marketing research - American Marketing Association 1964- (electronic resource)

      Journal 

    11. Journal of retailing 1964- (electronic resource)

      Journal 

    12. Journal of services marketing - Emerald. Online journal 1994- (electronic resource)

      Journal 

    13. Marketing science - Institute of Management Sciences, Operations Research Society of America, Institute for Operations Research and the Management Sciences 1982- (electronic resource)

      Journal 

  4. Other 4 items
    1. Economist

      Webpage  For off-campus access follow the link for Alternative log in.

    2. Marketing week 1997- (electronic resource)

      Journal 

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