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  1. Recommended Reading 24 items
    1. Essentials of global marketing - Hollensen, Svend 2012

      Book 

    2. Essentials of marketing - Brassington, Frances; Pettitt, Stephen 2013

      Book 

    3. Essentials of marketing - Frances Brassington, Stephen Pettitt 2013

      Book 

    4. Global Marketing - Ilan Alon 2012

      Book  This book has been ordered, please check the Southend Library Catalogue

    5. Global marketing - Gillespie, Kate; Hennessey, Hubert D. 2011

      Book 

    6. Global marketing - Keegan, Warren J.; Green, Mark C. 2017

      Book 

    7. Global marketing - Warren J. Keegan, Mark C. Green 2016

      Book 

    8. Global Marketing: Contemporary Theory, Practice, and Cases. - Ilan Alon; Eugene Jaffe; Christiane Prange; Donata Vianelli 2016

      Book  This book is on order, please check the Southend Library Catalogue.

    9. Global marketing management - Keegan, Warren J. 2012

      Book 

    10. Global marketing management - Warren J. Keegan, Elyse Arno Brill, Sandeep Puri 2014, ©2014

      Book 

    11. Global marketing management - Kotabe, Masaaki; Helsen, Kristiaan 2011

      Book 

    12. Global marketing management : a European perspective - Keegan, Warren J. (Warren Joseph),; Schlegelmilch, Bodo B. 2000

      Book 

    13. Global marketing management : changes, new challenges, and strategies - Lee, Kiefer; Carter, S. (Steve) 2012

      Book 

    14. International marketing - Czinkota, Michael R.; Ronkainen, Ilkka A. 2013

      Book 

    15. International marketing - Ghauri, Pervez N., 1948-; Cateora, Philip R. 2014

      Book 

    16. International marketing : a global perspective - Muhlbacher, Hans,; Leihs, Helmuth; Dahringer, Lee 2006

      Book 

    17. Marketing across cultures - Usunier, Jean-Claude; Lee, Julie Anne 2013

      Book 

    18. Marketing across cultures - Jean-Claude Usunier, Julie Anne Lee 2013

      Book 

    19. Marketing Research, European Edition:An Applied Approach with Global Marketing - David F. BirksNaresh K. MalhotraSvend Hollensen& 0 more 2003

      Book  This book has been ordered, please check the Southend Library Catalogue

    20. Principles of international marketing - Czinkota, Michael R.; Ronkainen, Ilkka A. 2010

      Book 

    21. Principles of marketing - Kotler, Philip; Armstrong, Gary (Gary M.); Opresnik, Marc O. (Marc Oliver), 1969- 2018

      Book 

    22. Principles & practice of marketing - Blythe, Jim 2014

      Book 

    23. Principles and practice of marketing - Jobber, David,; Ellis-Chadwick, Fiona 2016

      Book 

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