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  1. Essential Reading 4 items
    1. Business marketing management: B2B - Michael D. Hutt, Thomas W. Speh, dawsonera c2013 (electronic resource)

      Book Essential

    2. Handbook of business-to-business marketing - Gary L. Lilien, Rajdeep Grewal, dawsonera c2012 (electronic resource)

      Book Essential

  2. Recommended Reading 9 items
    1. Business-to-business marketing - Ross Brennan, Louise Canning, Raymond McDowell, EBSCOhost ebook collection 2014

      Book  This is an older edition of the book, for the most recent edition use the print book above.

    2. Relationship marketing: a consumer experience approach - Steve Baron, Tony Conway, Gary Warnaby, dawsonera 2010 (electronic resource)

      Book 

  3. Journals 9 items
    Selected articles from:
    1. Journal of marketing - American Marketing Association 1936- (electronic resource)

      Journal 

    2. Journal of marketing research - American Marketing Association 1964- (electronic resource)

      Journal 

    3. Journal of the Academy of Marketing Science - Academy of Marketing Science 1994- (electronic resource)

      Journal 

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