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  1. Essential Reading 1 item
  2. Recommended Reading 4 items
    1. Services marketing. - Bateson, John E. G.

      Book 

    2. Services marketing: concepts, strategies & cases - K. Douglas Hoffman, John E. G. Bateson, dawsonera 2017 (electronic resource)

      Book 

  3. Journals 7 items
    Selected articles from:
    1. Journal of services marketing - Emerald. Online journal 1994- (electronic resource)

      Journal 

    2. Journal of marketing - American Marketing Association 1936- (electronic resource)

      Journal 

    3. International journal of research in marketing - European Marketing Academy, Elsevier Science. Online journal 1984- (electronic resource)

      Journal 

    4. Marketing science - Institute of Management Sciences, Operations Research Society of America, Institute for Operations Research and the Management Sciences 1982- (electronic resource)

      Journal 

    5. Journal of marketing management (UK) - Chartered Institute of Marketing, Academy of Marketing, Taylor & Francis. Online journal 1985- (electronic resource)

      Journal 

    6. European journal of marketing - Emerald. Online journal 1989- (electronic resource)

      Journal 

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