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  1. Essential Reading 2 items
    1. Marketing communications: discovery, creation and conversations - Chris Fill, Sarah Turnbull, dawsonera 2016 (electronic resource)

      Book Essential

  2. Recommended Reading 9 items
    1. Advertising and promotion : an integrated marketing communications perspective - Belch, George E., Michael A. Belch 2018

      Book 

    2. Integrated advertising, promotion, and marketing communications - Kenneth E. Clow, Donald Baack, dawsonera 2016 (electronic resource)

      Book  This is the ebook version of an earlier edition

    3. Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. - Pelsmacker, Patrick de, 1957-, Geuens, Maggie, 1969-, Bergh, Joeri van den, 1971- 2018

      Book 

    4. Marketing communications: a European perspective - Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh 2017

      Book 

  3. Journals (selected articles from) 8 items
    1. European journal of marketing - Emerald. Online journal 1989- (electronic resource)

      Journal 

    2. Journal of marketing management (UK) - Chartered Institute of Marketing, Academy of Marketing 1985- (electronic resource)

      Journal 

    3. Journal of services marketing - Emerald. Online journal 1994- (electronic resource)

      Journal 

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