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  1. Essential Reading 2 items
    1. Principles of marketing - Philip Kotler, Gary Armstrong

      Book Essential

    2. Principles of marketing - Philip Kotler, Gary Armstrong, Marc O. Opresnik, dawsonera 2017 (electronic resource)

      Book Essential

  2. Recommended Reading 11 items
    1. Principles & practice of marketing - Blythe, Jim.

      Book 

    2. Essentials of marketing - Frances Brassington, Stephen Pettitt

      Book 

    3. Essentials of marketing - Frances Brassington, Stephen Pettitt, dawsonera 2013 (electronic resource)

      Book 

    4. Marketing and entrepreneurship in SMEs :an innovative approach - David Carson, Stanley Cromie, Pauric Mcgowan, Jimmy Hill

      Book 

    5. Marketing : concepts and strategies - Dibb, Sally,

      Book 

    6. Marketing concepts and strategies - Sally Dibb, dawsonera c2012 (electronic resource)

      Book  This is an older edition of the book, for the most recent edition use the print book above.

    7. Principles and practice of marketing - Jobber, David,

      Book 

    8. Principles of marketing (European edition) - Kotler, Philip,

      Book 

    9. Principles of marketing (European edition) - Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy 2017 (electronic resource)

      Book 

  3. Other sources 10 items
    1. Journals 10 items
      Selected articles from:
      1. Journal of marketing - American Marketing Association 1936- (electronic resource)

        Journal 

      2. Marketing science - Institute of Management Sciences, Operations Research Society of America, Institute for Operations Research and the Management Sciences 1982- (electronic resource)

        Journal 

      3. Journal of marketing research - American Marketing Association 1964- (electronic resource)

        Journal 

      4. European journal of marketing - Emerald. Online journal 1989- (electronic resource)

        Journal 

      5. Other 4 items
        1. Marketing week 1997- (electronic resource)

          Journal 

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