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  1. Essential Reading 2 items
    1. Consumer behaviour : a European perspective. - Solomon, Michael R.

      Book Essential

    2. Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy, Soren Askegaard, Margaret K. Hogg 2016 (electronic resource)

      Book Essential

  2. Recommended Reading 12 items
    1. Consumer behaviour. - Sethna, Zubin,

      Book 

    2. Consumer behaviour :a European outlook. - Schiffman, Leon G.

      Book 

    3. Consumer behaviour: a European outlook - Leon G. Schiffman, Leslie Lazar Kanuk, H̄vard Hansen, dawsonera 2012 (electronic resource)

      Book 

    4. Diffusion of innovations / Everett M. Rogers. - Rogers, Everett M.

      Book 

    5. Marketing across cultures. - Usunier, Jean-Claude.

      Book 

    6. Marketing across cultures - Jean-Claude Usunier, Julie Anne Lee, dawsonera 2013

      Book 

    7. Marketing research. - Aaker, David A.

      Book 

    8. Marketing research :an applied approach. - Malhotra, Naresh K.

      Book 

  3. Journals 8 items
    Selected articles from:
    1. European journal of marketing - Emerald. Online journal 1989- (electronic resource)

      Journal 

    2. Harvard business review - Harvard Business School 1922- (electronic resource)

      Journal 

    3. Journal of marketing - American Marketing Association 1936- (electronic resource)

      Journal 

    4. Journal of marketing research - American Marketing Association 1964- (electronic resource)

      Journal 

    5. Marketing science - Institute of Management Sciences, Operations Research Society of America, Institute for Operations Research and the Management Sciences 1982- (electronic resource)

      Journal 

  4. Other 4 items
    1. Business week (electronic resource)

      Journal 

    2. Marketing week 1997- (electronic resource)

      Journal 

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