ABSTRACT

In today’s fast-changing business environment, those firms that want to remain competitive must also be innovative. Innovation is not simply about developing new technologies into new products or services, but in many cases, finding new models for doing business in the face of change. It often entails changing the rules of the game.

 

Strategic Innovation demonstrates to students how to create and appropriate value using new game strategies to gain competitive advantage. The book begins with a summary of the major strategic frameworks and showing the origins of strategic innovation. Next, Afuah gives a thorough examination of contemporary strategy from an innovation standpoint, including:

  • how to develop strategy in the face of change
  • a detailed framework for assessing the profitability potential of a strategy or product
  • consideration of how both for-profit and non-profit organizations can benefit from new game strategies.

 

With a wealth of quantitative examples of successful strategies, as well as descriptive cases, Strategic Innovation will complement courses in strategy, and technology and innovation.

part |2 pages

Part I Introduction

chapter 1|32 pages

Introduction and Overview

chapter 3|22 pages

The Long Tail and New Games

part |2 pages

Part II Strengths and Weaknesses

part |2 pages

Part III Opportunities and Threats

chapter 8|24 pages

Disruptive Technologies as New Games

chapter 9|29 pages

Globalization and New Games

chapter 11|26 pages

Coopetition and Game Theory

part |2 pages

Part IV Applications

chapter 12|20 pages

Entering a New Business Using New Games

chapter 13|48 pages

Strategy Frameworks and Measures

part |2 pages

Part V Cases

chapter |6 pages

Case 2 Sephora Takes on America

chapter |2 pages

Case 4 Threadless in Chicago

chapter |6 pages

Case 7 New Belgium: Brewing a New Game

chapter |5 pages

Case 9 IKEA Lands in the New World